Retail
Customer giveaways, advice and information, promotions, vouchers - Little Book offers a wide range of options for retailers looking for that something special for their latest campaign.
Leading sporting goods retailer Sports World produced a Pocket Match Planner as a customer giveaway in the run-up to the World Cup 2010. Encouraging customers to 'follow your team in South Africa 2010', the match planner Little Book featured details of team groupings, match times and dates, as well as the capacity for fans to keep track of match scores and qualifiers for each round.
Boots the Chemist had 12 different versions of Little Book printed as part of their hugely successful 'Change One Thing' health promotion, several featuring promotional vouchers for related products. Customers were able to self-select the Pocket Planner Little Books that most appealed to them, from topics such as Look Great, Feel Happier, Lose Weight, Feel Healthier, Stop Smoking and You & Your Medicines. The Little Books proved so popular that most stores reported running out of their first months' stock in the first week.
Danish luxury furniture store, BoConcept, produces a miniature version of its annual catalogue using Little Book. Each year, the BoConcept Mini Catalogues are produced in several languages and dispatched to outlets around the world, where they are used to entice customers into stores and pick up their free copy of the full catalogue. BoConcepts use of the Little Book, which we call the mini catalogue.
"Our Mini Catalogue is a small cost-efficient appetizer of our collection and main catalogue and is handed out by street teams, in cafes, bars, restaurants, hairdressers, real estate offices, new apartment developments and at events and exhibitions,"explains BoConcept marketing coordinator, Marie-Louise Fabricius. "Some BoConcept staff also use it as a business card."
Sports goods retailer Intersport and Remington, one of the leading brands in professional haircare, shaving and grooming products, have both produced Little Books to showcase their product ranges.
Leading sporting goods retailer Sports World produced a Pocket Match Planner as a customer giveaway in the run-up to the World Cup 2010. Encouraging customers to 'follow your team in South Africa 2010', the match planner Little Book featured details of team groupings, match times and dates, as well as the capacity for fans to keep track of match scores and qualifiers for each round.
Boots the Chemist had 12 different versions of Little Book printed as part of their hugely successful 'Change One Thing' health promotion, several featuring promotional vouchers for related products. Customers were able to self-select the Pocket Planner Little Books that most appealed to them, from topics such as Look Great, Feel Happier, Lose Weight, Feel Healthier, Stop Smoking and You & Your Medicines. The Little Books proved so popular that most stores reported running out of their first months' stock in the first week.
Danish luxury furniture store, BoConcept, produces a miniature version of its annual catalogue using Little Book. Each year, the BoConcept Mini Catalogues are produced in several languages and dispatched to outlets around the world, where they are used to entice customers into stores and pick up their free copy of the full catalogue. BoConcepts use of the Little Book, which we call the mini catalogue.
"Our Mini Catalogue is a small cost-efficient appetizer of our collection and main catalogue and is handed out by street teams, in cafes, bars, restaurants, hairdressers, real estate offices, new apartment developments and at events and exhibitions,"explains BoConcept marketing coordinator, Marie-Louise Fabricius. "Some BoConcept staff also use it as a business card."
Sports goods retailer Intersport and Remington, one of the leading brands in professional haircare, shaving and grooming products, have both produced Little Books to showcase their product ranges.
