The Little Book story

Little Book was invented by Patrick De la Hunty, an entrepreneur who saw a gap in the market for compact folded card communications that people not only want to read but keep hold of to read again and again - every marketeer's dream.

Having gained patents for its innovative fold and book-like structure, Little Book soon went on to establish itself as one of the world’s most effective pocketable media, ensuring that whatever your message, a Little Book will deliver it stylishly, effectively and over a longer timeframe than almost any other pocket media product.

Subliminal appeal
There are many reasons for Little Book's success, not least the universal appeal of all things miniature. But perhaps the most important is their subliminal attraction based on their imitation of the real thing. Books are important to us all; they have educated us and given us pleasure since our earliest days. Very few of us throw away books; we would rather give them away than suffer the trauma of destroying them.

Subliminally we attach importance to any information contained within a book. It is also said that the brain stores information in different ways in order to retrieve it as efficiently as possible. Shape plays an important role in memory retention and it is argued that we attach more significance and value to information contained within a three dimensional object, such as a book, than, say, a flat sheet brochure.

User experiences of Little Book bear out the scientific theory - Little Books are simply not treated in the same way as conventional flat sheet media. They rarely end up in a pile of other literature, they are seldom filed out of sight and out of mind; invariably they are kept on the person or on a desk within sight. They continue to work long after conventional literature has been forgotten or binned.

AJS Labels
AJS Labels recognised the appeal of the Little Book and now has the sole licence to produce the product on a global basis from The Little Book Company Limited.

AJS Labels is an award-winning label company working in all business sectors, including the food, drink and confectionery markets, media packaging, pharmaceuticals, cosmetics and toiletries. AJS Labels' unique combination of advanced presses and finishing equipment provides infinite flexibility and the production of print to extremely high standards. AJS employees have a wealth of technical knowledge and expertise, to meet all client needs. High Street names such as The Body Shop, Hozelock, ICI, Morrisons, Nestle, Invensys and Twentieth Century Fox, have helped build AJS Labels' "blue chip" status, while smaller niche customers benefit from the "blue chip" service we offer to all. www.ajslabels.com