A Healthy Guide from Little Book

2011.12.14 300x300 A Healthy Guide from Little Book

Little Book has played a major role in a variety of health promotions and education campaigns, among them diabetes, weight loss, addiction, smoking, pregnancy and alcohol consumption, as well as healthy living and personal wellbeing. We were therefore delighted when MSD Pharmaceuticals approached us to help promote safe contraception to 50,000 university students.

MSD Pharmacueticals is the second largest pharmaceutical company in the world. It is committed to improving health and well-being around the world through the development of new therapies that treat and prevent disease. Contraception: The Options is the second Little Book that MSD has commissioned, the first being Get Gutsy, an information guide encouraging sufferers of IBS (Irritable Bowel Syndrome) to visit their doctors.

MSD chose the smaller credit card option for their second project but with the unusual 5 panels across and 5 panels down format. This Little Book format results in an extra 4 pages which is ideal for larger projects that have lots of information to pass on to the end user.

Contraception: The Options, is an excellent guide to the 12 methods of contraception that are commonly available. Students are encouraged to ‘check out all the options’ before they talk to their doctor. It provides some invaluable basic advice but is the first of our Little Books to include a QR code that directs users to the MSD website for more detailed information.