Little Book MD visits re-sellers in Europe
‘We work closely with a number of re-sellers in different territories and feel that it is a very important channel for marketing the Little Book products,’ said Andrew. ‘Little Book is a very tactile product and this is an excellent way to get it in front of buyers. Once they’ve seen it they love it!’
Little Book re-seller reunites with MD
Andrew reunited with Michael Swannenberg near Eindhoven in Holland. The two last met in Arundel when AJS Labels first took over the sole licence to produce Little Book. This was a great opportunity for Andrew to hear about the Little Book projects that Michael is working on, including an exciting European contract.
Michael confirmed that his customers love the innovative Little Book format and stressed that they opted for Little Book ahead of other media formats when they had an important message to get across.
First Little Book production site
Whilst in Eindhoven Andrew also met up with Bas Burmanje. Bas was General Manager for Uden, the site where Little Book was previously manufactured under global media packaging giant, AGI. Andrew discussed the product range together with some of our latest jobs. He drew Bas’ attention to the card holder Little Book for Dublin Airport and some of the multi-page cover versions that we have produced for the charity sector.
MD meets first Little Book re-seller
It was also a great chance to meet up with Little Book’s first re-seller, Rene Fischer. Rene worked closely with inventor Patrick De La Hunty in the early days of Little Book.
Rene stressed the tough market conditions that are affecting all marketing spends, but concluded that those marketing agencies that are investing are able to take advantage of the more competitive prices in a less crowded market. This was confirmed by Sir Martin Sorrell, CEO of WWP, one of the world leading marketing and advertising agencies, speaking on Radio 4’s Today programme he noted that those companies who are spending on marketing are getting a double whammy.