Posted on 01/09/10, filed under General | No Comments
Nature's Way emergency Little Book
Business is risky at the best of times but there’s nothing more risky than a business that takes risks with its own survival.
Evidence shows that after a major incident, organisations that have failed to put in place an effective crisis management and business continuity plan is many many times more likely to fail.
Just take a look at these statistics:
- 40% never re-open
- 40% re-open but fail within 18 months
- 12% re-open but fail within five years
Leaving just 8% surviving in the long term.
Sussex-based fresh food supplier, Nature’s Way, has not only made sure that it has plans in place to survive but has also taken steps to make certain that all its staff know exactly what to do in a crisis.
The company is distributing Business Continuity Little Books to every one of its employees for them to have on their person at all times - waterproofed versions for those working on the production line. Each contains essential information on action to take and who to contact in a variety of incidents.
Posted on 25/08/10, filed under General | No Comments
The new Mini Countryman
Not long to go now before we start seeing the latest incarnation of the popular Mini car brand on our roads.
By adding some extra room for kids and cargo the new Mini Countryman crossover SUV could attract those image-conscious, still fun-loving family types who sadly could not justify cramming their children and baggage into the more restricted space of a Cooper, however attractive a proposition that might be at times.
While critics in the UK have launched into a debate about its styling and other technicalities, it’s the US reaction that could be the most interesting. When the British brand made its entry into the U.S. market nearly a decade ago, it directly challenged the maxim that bigger is better. Not only that, it introduced the idea that one of the smallest cars available could carry the sort of premium normally reserved for larger, more upmarket models. Almost immediately, Mini was a hit.
The Countryman is the first model in the Mini range with four doors and the option of ‘All4′ four-wheel drive and is described by the company as giving a “greater freedom of space for truly versatile use”. As one reviewer put it: “Is it more practical than a Clubman? Absolutely. Four big blokes can squeeze into the cabin and travel for a reasonable distance without too much discomfort.”
“We’ve gone from astonishingly small to small,” said one of Mini’s top American executives.
So yes, maybe, at times, bigger is better but let’s not lose sight of the fact that a Mini is, well, mini.
Posted on 18/08/10, filed under General | No Comments
Getting someone to endorse your product can be a hard won battle at times, so when a company approaches you off their own back to do just that it’s definitely a cause for celebration.
When hot melt adhesive manufacturer, Beardow Adams, wanted to help customers get the best from their products, Little Book was the obvious choice. Obvious because Beardow Adams’ hot melt adhesive is an essential component in the production of every single Little Book - it’s what bonds the inner text sheet to the outer cover.
The guide will go out to all customers using the hot melt adhesives in woodworking applications and provides information on trouble-free bonding, the ideal conditions for working with the adhesives and health and safety essentials, setting up and housekeeping tips, as well as a very useful section on solutions to common problems.
It’s a brilliant use of the Little Book format - a ‘how to guide’ that’s full of really useful information for customers, a great showcase for Beardow Adams’ products and a superbly glued Little Book to boot. Everyone’s a winner!
