Posted on 06/04/11, filed under General | No Comments
Facilities guides, floor plans, exhibitor details, conference agendas – with every event you have a multitude of messages to communicate to exhibitors, delegates and visitors. But how do you convey all that information in a handy, easy-to-read format, which won’t end up in the bin?
Clairon Event asked AJS Labels to produce a family of Little Books for the ICE Exhibition at Earls Court London. The range contained 6 Little Books each printed with similar design but with different route planners and floors plans. What’s more Clairon Events attracted sponsorship from some of their exhibitors and their stand’s adverts fitted brilliantly into the Little Book format.
“Little Books were the perfect solution for world’s largest international gaming event attracting a 20,000 B2B visitor base. We needed to help the flow of traffic around the vast exhibition and maximise the exhibitor and visitor experience. The solution was to use Little Books to separate the exhibition centre in to areas of interest. The staff were great to work with and we had a great experience overall.” Said Matthew Appleby @ Clairon Event.
Posted on 23/03/11, filed under General | No Comments
As promised here is part three of Geoffery Moore’s Article on telling stories to make your marketing communications more effective. I hope to talk a lot more on this subject later but for now I hope you have enjoyed Geoffery’s work
The Man Who Built a Serious Career on Stories
His father, who was illiterate, was a great storyteller. And as a boy, he would listen to his father’s stories, memorize them, and tell them to his friends.
As a young man, he became a lawyer, and his ability to dramatize his points in the courtroom with an apt story helped him become successful.
He went into politics, and in all kinds of social gatherings he always had a humorous story or anecdote that fit the occasion and made people smile or laugh, even while making his point in a memorable way. His popularity grew.
He ran for president, and people would listen for hours to his speeches. They especially loved the way that he could sum up a complicated point in a vivid story. And partly because of his speaking skill, he was elected.
During his presidency, the country was involved in a bloody war. Through the dark days of the war, he used stories to keep spirits up and calm tensions during stressful arguments in the cabinet as they debated how best to conduct the war.
I’m talking of course about Abraham Lincoln. Stories weren’t the only reason he was successful, but they certainly played a significant role in helping to make him the man that some people called the great communicator.
We can’t all be Lincoln, but we can all look for ways to use stories to improve our communications and marketing. Whatever you do…use stories!
Geoffery Moore’s website is: www.YourBestMarketingMove.com. He can be reached at: gmoore@YourBestMarketingMove.com
Patrick De-la-Hunty
