We have just completed a pocket-sized Little Book for FEAST, the fantastic charity supported by ourselves and our parent company AJS Labels. FEAST (For Education And Social Transformation) is a grassroots charity that helps transform the lives of some of India’s neediest people through education.
Founded in 1998 by Fr Jeremias, FEAST supports the poor children [...]
Little Book and AJS Labels MD, Andrew Scrimgeour, caught up with some of the Little Book re-sellers on the continent last week.
‘We work closely with a number of re-sellers in different territories and feel that it is a very important channel for marketing the Little Book products,’ said Andrew. ‘Little Book is a very tactile [...]
We are delighted to announce that Kate Davies, Project Manager for Harmony creative web agency, has won the Little Book bubbles blog!
Little Book worked with Harmony to produce their ‘Pocket book of Creativity, a guide to making sure today is different’. This Little Book is packed with fantastic challenges and ideas to inspire out of [...]
It’s almost three years since AJS labels took over sole rights to produce Little Book and it’s time for a new look. We’re currently working with a top website design agency to produce an exciting new site for Little Book. It’s going to be easier to navigate and will show case our very latest products [...]
Triathlonscotland is the national governing body for triathlon, duathlon and all multi-sports in Scotland. It provides a range of services to over 2500 members across 43 clubs and represents the sport on the National Governing Body, The British Triathlon Federation.
Triathlon is a tough discipline which combines swimming, cycling and running across varying distances from sprint [...]
Little Book has played a major role in a variety of health promotions and education campaigns, among them diabetes, weight loss, addiction, smoking, pregnancy and alcohol consumption, as well as healthy living and personal wellbeing. We were therefore delighted when MSD Pharmaceuticals approached us to help promote safe contraception to 50,000 university students.
MSD Pharmacueticals is [...]
Little Book provides the perfect answer for sporting clubs and organisations that have a multitude of messages to get across to their members; fixture lists, venue guides, club directories, membership information, to name but a few.
Scottish Hockey were looking for an engaging way of developing hockey and attracting new players to the game. Scottish Hockey [...]
AJS Labels, the sole producer of Little Book, beat off stiff opposition to be crowned Label Printer of the Year at the 2011 PrintWeek Awards earlier this week (24th October). PrintWeek’s annual awards recognise the very best practice and excellence across the print industry so the company were thrilled to be awarded this top accolade.
‘It [...]
On Saturday 10th September at 11.45am AJS Labels produced its millionth copy of Little Book. Hurray!
The Little Book production team is headed by finishing expert Dave Chuter. With over 30 years experience he really is an expert in this trade, in fact he’s the perfect man for the job.
The millionth Little Book came in the [...]
If there’s one thing that Little Book does particularly well it’s maps, so much so that councils across the UK are turning to Little Book to help promote their towns and cities. We’ve been sending them far and wide from London to Luton, from Bradford to Bedford, not to mention Chelmsford, Cambridge, Dublin, High Wycombe, [...]
AJS Labels, the producer of Little Book, is staying ahead of the game with its very latest £900k investment. The self-adhesive label printer has recently installed a state-of-the-art HP Indigo WS6000 digital press coupled with bespoke finishing kit to extend its digital capability by over 200%.
Nick Gibb, MP for Littlehampton and Government Minister, revisited AJS [...]
Selling every customer only one item — whether a reel of labels, a marketing plan, or even a Little Book — is a precarious way to earn a living.
Whenever you have a business totally dependent on new clients, you’re vulnerable. If economic conditions change, or a new competitor enters the market, you may suddenly see [...]
Great news – AJS Labels, the exclusive producer of Little Book, had a very successful night on 15th June at the BPIF Excellence Awards collecting Company of the Year 2011. This is a fantastic achievement for the company in only its third year operating under the private ownership of Andrew and Jayne Scrimgeour.
“Little Book is [...]
Five in a row for Gilwell Little Book
The Scout Association has yet again put it’s faith in Little Book as the way of communicating what’s on where at one of the world’s largest annual gatherings of Scouts and Guides, Gilwell 24 2011.
This is the fifth year in a row that the Association has chosen to have [...]
video of Silly & Sally
Meet the very latest addition to the AJS Team – ‘Silly’ and ‘Sally’, two Kaki Campbell ducklings that have taken up residence in Andrew’s office. Just one week old, the ducklings are destined to become very productive egg-layers not to mention great slug-eaters!
‘When they’re old enough they’ll move into their [...]
The Little Book machines are working very hard to complete a fantastic order for Dublin & Shannon Airports.
Did you know that you pay sales tax on your purchases when shopping in Ireland?
The Little Book Cardholder has been specially designed to hold a swipe and save card that can help! By registering the card on the [...]
We did it!
We managed to operate from 9.00 till 5.00 and not a word was spoken. What’s more we’ve beaten our target and, with AJS Labels Little Book matching the money raised, now have £4,500, enough to build not just 1 but 3 houses for some of the poorest families in southern India.
Director Jayne Scrimgeour [...]
AJS Labels Little Book attempts industry first!
We have decided to celebrate our second anniversary by doing something completely different. AJS Labels Little Book is planning a sponsored silence on April 8th to raise money for the grassroots charity FEAST India.
Our 60 staff will work from 9.00am until 5.00pm as usual but with no conversations, no phone calls [...]
Facilities guides, floor plans, exhibitor details, conference agendas – with every event you have a multitude of messages to communicate to exhibitors, delegates and visitors. But how do you convey all that information in a handy, easy-to-read format, which won’t end up in the bin?
Clairon Event asked AJS Labels to produce a family of Little [...]
As promised here is part three of Geoffery Moore’s Article on telling stories to make your marketing communications more effective. I hope to talk a lot more on this subject later but for now I hope you have enjoyed Geoffery’s work
The Man Who Built a Serious Career on Stories
His father, who was illiterate, was a [...]
As promised here is part two of Geoffery Moore’s Article on telling stories to make your marketing communications more effective.
Finding the Right Story: The S.T.O.R.Y. System
So how do you find the right story? For starters, talk to customers. Get them to tell about their experiences with your product or service. For every product or service, [...]
I have been researching the whole concept of using stories in marketing. Well I would, wouldn’t I, after all there is a natural synergy between using stories to communicate messages and the Little Book; a natural home for them.
Try it for yourself, simply Google “marketing using stories”. I did and was amazed at all the [...]
Answer: They both have a difficult decision to make.
Bob Diamond, chief executive of Barclays, has been struggling with his difficult decision. The multi-millionaire can’t decide whether to take his £9m bonus or not. Tough one Bob! Happily after much soul searching and many discussions with fellow bankers, he has decided to accept.
I met another man with [...]
When is a hoover not a Hoover?
When it’s a vacuum cleaner that’s not been made by the well-known appliance manufacturer Hoover. The same rule applies to sticky tape that is not Sellotape. However, just because someone else seems have gotten a market all sewn up with a proprietary brand, is not reason enough not to [...]
Little Book manufacturer’s winning streak shows no signs of letting up, having added five business accolades to its trophy cabinet of late
In essence the theory of reciprocity should apply to any promotional marketing or sales promotions. Giveaways will always be popular but make them high value, relevant and desirable to your target market and you could have a real win-win sales scenario on your hands.
When it comes to combining business networking with student careers fairs the secret is to go prepared
Chestnut Tree House is the only children’s hospice serving the whole of Sussex
Without a Plan Bee we could all be facing a bleak future
