Stuck on you

Getting someone to endorse your product can be a hard won battle at times, so when a company approaches you off their own back to do just that it’s definitely a cause for celebration.

When hot melt adhesive manufacturer, Beardow Adams, wanted to help customers get the best from their products, Little Book was the obvious choice. Obvious because Beardow Adams’ hot melt adhesive is an essential component in the production of every single Little Book - it’s what bonds the inner text sheet to the outer cover.

The guide will go out to all customers using the hot melt adhesives in woodworking applications and provides information on trouble-free bonding, the ideal conditions for working with the adhesives and health and safety essentials, setting up and housekeeping tips, as well as a very useful section on solutions to common problems.

It’s a brilliant use of the Little Book format - a ‘how to guide’ that’s full of really useful information for customers, a great showcase for Beardow Adams’ products and a superbly glued Little Book to boot. Everyone’s a winner!

This entry was posted on Wednesday, August 18th, 2010 at 11:27 am and is filed under General. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.