Our Little Book Mini Catalogue is a small cost-efficient appetizer of our collection and main catalogue and is handed out by street teams. Some BoConcept staff also use it as a business card.
Marie-Louise Fabricius BoConcept, Marketing Coordinator
BoConcept is the brand name of Denmark's most global retail furniture chain. The luxury furniture store offers modern design furniture in more than 300 sales units around the world.
The company was looking for a way to attract customers into stores and to show case some of its products.
BoConcept, produced a miniature version of its annual catalogue using Little Book. Each year, the BoConcept Mini Catalogues are produced in several languages and dispatched to outlets around the world, where they are used to entice customers into stores and pick up their free copy of the full catalogue.
LB product: Standard
Number of panels: 42
Specials: Gloss laminated cover