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Customer Case Study

The Boots Company PLC Case Study Image

We had a very successful campaign using Little Book, which exceeded all expectations, mainly due to Little Book's retainability.

Alison Peacock Boots, Healthcare Marketing Manager

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Boots is the UK’s leading pharmacy-led health and beauty retailer. Boots has been providing products, services and professional advice to patients and customers for over 150 years.

Boots needed a unique and powerful way to promote its latest health campaign, Change One Thing, aimed at improving the general well-being of its customers.

A series of 6 pocket sized Little Books were designed covering topics such as Look Great, Feel Happier, Lose Weight, Feel Healthier, Stop Smoking and You & Your Medicines. Each Little Book featured a pledge diary together with expert advice. Promotional tear off vouchers, redeemable at any Boots store, were also included as an extra incentive to customers.

LB product: Voucher
Size: Pocket
Number of panels: 42

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