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O2 Grassroots Sporting Scheme

Customer case study

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O2 is the UK's leading provider of mobile phones and broadband. O2 has been a sponsor of the England Rugby Team since 1995 and is embedded in English rugby at all levels. O2 involvement extends beyond the elite level to grassroots rugby through a partnership with the RFU's Play On scheme.

O2 chose Little Book as a hand out at club level to encourage more players and volunteer into their sport.

The credit card Little Book urged young rugby players to continue with the sport when they left education with the slogan – New town. New team. New mates. Same game. The reverse showed youngsters how to find local clubs or network with potential team mates via the O2 special website. The smart Little Book format proved particularly attractive with young players

LB product: Standard
Size: Credit Card
Number of panels: 42
Specials: Gloss laminated cover

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