Little Books were the perfect solution for world’s largest international gaming event attracting a 20,000 B2B visitor base. We needed to help the flow of traffic around the vast exhibition and maximise the exhibitor and visitor experience. The solution was to use Little Books to separate the exhibition centre in to areas of interest. The staff were great to work with and we had a great experience overall.
Matthew Appleby Clarion Events, Marketing Manager
Clarion Events is the largest independent event organiser in the UK. They produce high quality, targeted business-to-business exhibitions, consumer events and conferences, serving a diverse range of markets, across the globe.
The ICE Totally Gaming event, organised by Clarion, takes place annually at London’s Earls Court. This B2B gaming event brings together the worlds of online and offline gaming, featuring sectors dedicated to betting, bingo, casino, lottery, online and street. The event organiser needed a way to help the flow of traffic around the exhibition and to maximise the exhibitor and visitor experience.
LB product: Standard
Number of panels: 42
We produced a family of 6 pocket-sized Little Books for the event, each printed with a similar design, but with different floor and route planners in side. The Little Books were handed out free of charge to visitors and proved to be a great success.View more case studies