Latest news on Little Book projects

The Little Book by AJS Labels

Denmark’s most global retail furniture chain, BoConcept, chose a new size Little Book when they were looking at ways to promote their latest brochure for 2009. The idea was to exactly replicate their actual catalogue in a mini format and the patented book-like design of Little Book was considered ideal for this purpose.

An initial order of 100,000 Little Books was placed but this soon resulted in a reorder and other countries soon got in on the act as they were able to use the same artwork; they proved an ideal “teaser” to get people into the stores to pick up a copy of the main catalogue.

The Little Book was also used to drive people to their website and this proved successful on all levels with the client being delighted with the result.

With more than 220 BoConcept brand stores and 120 studios in 45 countries, Little Book is proving to be a brilliant marketing tool in all areas.